This is my new favorite hair color. The dye smells like my old Strawberry Shortcake doll from when I was a little girl in the 80s. And the color comes out AMAZING on me. It doesn't turn out this bright red; instead it comes out a nice dark merlot color that looks like fire in sunlight, dark red in normal house lighting, and my hair just feels amazing.
I'm trying to take a picture, but I think I need a better webcam. It might be the crappy lighting in my house, too. Maybe I will move furniture around again and get my desk at the window so I can have more natural light coming in.
Regardless, I wanted to let you all know that I love this one! It is formulated for those with naturally dark hair so the color takes quite well on my natural dark brown. The oils and conditioner leave my hair feeling well moisturized and the smell is nice and not too pungent. It's a red color so it does fade more quickly than other colorings. My advice is to use a shampoo and conditioner set that is geared towards preserving hair color and to wash and rinse in lukewarm water. It helps keep it lasting a long time.
The intensity fades after a few weeks and I find myself needing to buy a box by week 5. My hair will still have a touch of red to it, but nothing like the intensity of the first three weeks!
Edited to add:
This is me and my westie, Maddie. That dark brown is what this dye looks like until....
You get up close and the light hits you just right and then....BAM!
I love it. I love love love this fiery red that's subtle until it's caught just the right way!